An elevator pitch is a short, persuasive speech introducing you, your firm, and your services to potential clients. As a lawyer, your elevator pitch should be clear, concise, and memorable. It should also be tailored to your specific audience. The term 'elevator pitch' comes from those random interactions in elevators when someone asks 'what do you do?' or the like.
Be sure to include each of these elements in your pitch. Here, we identify each element and provide an example.
Here is an example of an elevator pitch for a lawyer who specializes in personal injury law:
"My name is Jane Doe. I'm with the law firm of Doe Law Group, a firm with 5 attorneys. I'm a personal injury lawyer with over 10 years of experience. I help people who have been injured in car accidents, slips and falls, and other accidents get the compensation they deserve. I'm a passionate advocate for my clients and always willing to fight for their rights. I've won over 90% of my cases."
This elevator pitch is clear, concise, and memorable. It also highlights the lawyer's unique selling proposition, which is her passion for helping clients. Highlighting the track record of success at the closing leaves the listener with a memorable fact.
When you're writing your own elevator pitch, be sure to keep your audience in mind. If you're speaking to potential clients, you'll want to focus on how you can help them solve their legal problems. If you're speaking to potential employers, you'll want to focus on your skills and experience. If you are introducing yourself at random, like in an elevator, keep it more general in nature.
No matter who your audience is, make sure your elevator pitch is professional and polished. It's a great way to make a good first impression and start building relationships that can lead to new business.
Here are some additional tips for writing an elevator pitch:
Now that you have it crafted, do you just hold it in your pocket until someone asks? Well, sure. But you can use it in a lot of places. Consider adding it to your website. Post it to social media. Do you have any online profiles? Add it there too. The point is this pitch is a great intro to your firm. And, if written without jargon, a great way for potential clients to better understand your firm and the benefits of working with you.
With a little practice, you can write an elevator pitch that will help you stand out from the competition and attract new clients.